This article by Alex Calic, Chief Revenue Officer at The Media Trust, was first published in “Home Business Journal” on December 26, 2017.
Hacktivists, cybercriminals, disgruntled employees and even students deface websites as a satisfying pastime. Much like spraying graffiti across a storefront or government building, cyber attackers deliver in-your-face messages to not only your market but also the internet at large. What’s worse is that you might not even know about it until customer complaints begin to roll in. Clearly, these are high stakes for a small or medium-sized business that relies on the internet as a revenue channel and brand ambassador.